Marketing Yourself to Employers in a Recession

Resume Bear has some advice about how to market yourself to employers in a recession: click here

Business Week has an interesting section on their website called "recession job search" with some great tools: click here

And an interesting community organization whose purpose is to "cultivate a Philadelphia regional economy that is inclusive, just, environmentally healthy, and based on local business ownership": click here

Hyundai Assurance

While watching football this weekend, I saw a few commercials from Hyundai touting their new "Hyundai Assurance" (click here). In this new ad campaign, Hyundai goes after a consumer segment looking for an "out clause" in tough economic times. The ad tells buyers “we’re all in this together” and proceeds to give car buyers the security they need in a time of job uncertainty. This out clause allows the buyer to return the Hyundai if they lose their income within a year.

This seems to be a great idea for a large amount of Americans who are worried about buying a new car for fear they may lose their jobs. I wonder how successful the campaign will become, but judging from the amount of people I watched football with who seemed to respond positively to the ad, it could definitely work. It'll be also very interesting to see how many other companies copy this idea. Would a real estate company having a tough time selling condos try this? Or Best Buy selling you a new High Definition television? Interesting food for thought...

Happy New Year

Just wanted to wish all of our readers a Happy New Year! Thanks for continuing to read our blog and look forward to more great things in 2009!